The relationship trends that popped in 2023 and how Gen Z couples are connecting in the year ahead*
We're in our connection era. The average Official Couple discovered 91 new ideas to try in the bedroom last year.
It's safe for the bedroom, though.
Dating Trends in 2024
What Couples Are Saying:
28% of surveyed couples that have been together less than 6 months reported that needing more attention is the most uncomfortable conversation to have with their partner. However, 45% of surveyed couples in a relationship for more than 2 years reported describing sexual fantasies as the most uncomfortable.
It's another chalk up — Gen Z respondents are 1.5x more likely to text their partner all day when compared to Millennial respondents in a relationship and 2x more likely than Gen X respondents.
31% of surveyed couples that have been together less than 6 months reported that handwritten notes are their preferred surprise from their partner. Expectations rise over time, though, with 28% of respondents in a relationship for more than 2 years preferring the surprise of a planned date night.
The Relationship Trends Couples are Most Excited for in 2024:
Prioritizing Self-Care
Parallel
Playtime
Partnering on a Side Hustle
Audio
Arousal
Ethical Non-monogamy
Prioritizing Self-Care
Parallel
Playtime
Partnering on a Side Hustle
Audio
Arousal
Ethical Non-monogamy